Let's Talk Business & Fashion!

Meet Charlotte Staerck, Head of Retail.

Posted on Apr 7th 2017

Let's Talk Business & Fashion!

Meet Charlotte Staerck, Head of Retail.

Posted on Apr 7th 2017


Let's Talk Business & Fashion!

What is the best thing about your job?

Apart from gorgeous designer handbags! It’s seeing the business go from strength to strength and knowing that I am playing a part in this.

 

What is your proudest achievement?

The changes that I have implemented in the business over the last six months which have made a real impact on sales and efficiency. I came into the business as the buyer of designer handbags and now I look after the whole retail side of the business. I’ve put in new systems and radically changed the way the business runs. Sales have increased and I’m very proud of that.

 

What advice would you give to someone starting in your career?

Always be positive. Retail is all about dealing with customers and their requirements and problems. Also I’d say always work as hard, I always want to lead by example so try to always be the hardest working person in the room.

 

Which individual has inspired you most and why?

Coco Chanel. Her love of fashion from a very early age grew into her empire. She is still known today for doing something she absolutely loved. She was also a feisty and fun woman who loved life.

Let's Talk Business & Fashion!
Coco Chanel

What’s the best piece of advice you’ve been given?

Don’t waste time worrying about things that might not happen. Don’t worry about things you can’t control. Time spent worrying is time wasted.

 

What’s the biggest challenge you’ve faced in your career so far?

We now have three stores in the UK as well as a drop off location in Harvey Nichols, Manchester so the fact that the business has been growing fairly rapidly has been the most challenging. Adapting from working as the buyer to managing the retail offering meant a complete change of focus but I thrive on challenges and am pretty proud of the way the business is running.

Let's Talk Business & Fashion!
We have stores in Chelsea, Leeds and Newcastle.
How is your business going to change in the next 10 years?
It’s all going to be about growth and expansion. We’re already in Qatar and have plans to move into other global markets including Europe and the United States. We’ve got exciting plans for the UK market as well, working in partnership with one of the most well-known retail names.
 
What do you like to do out of work?
It might seem a bit like a busman’s holiday but I love shopping! Fitness is also a passion of mine.
 
What do you always carry with you?
Of course a handbag! And in the handbag is my phone, it’s how I keep in touch with our shops and head office I’d be lost without it.
 
What would you do if you had to change career?
I think I’d like to make health & fitness a career if I changed direction. I used to run a fitness class in Newcastle and really enjoyed it.

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